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    大众汽车在华销售量较上年下跌约6% >> 财经 .



    作者:laobeixin 阅读次数:8146


     
     



























    Volkswagen's 2004 sales in China fall 6%


    Volkswagen's car sales in China fell 6 percent in 2004 and
    will fare(vi.进展) little better in 2005 amid a
    raging price war and worsening demand from a slowing economy, executives
    for its two ventures(=joint venture合资企业) in the country
    said on Tuesday.

    Volkswagen, which counts China as its largest market outside Germany,
    lagged by far a nationwide market that had been expected to grow 10 to
    15 percent in 2004, analysts said.

    The German giant fell short of predictions of a slight rise in sales.
    Its lackluster performance points to diminishing market share as
    Japanese players from Toyota to Nissan move in on its turf, Reuters
    reported.

    "Volkswagen is losing its market share" rapidly, said Henry
    Wu, an analyst at UBS. "Both Volkswagen's ventures in China are not
    doing very well, but Japanese companies are growing their market share
    very strongly."

    Global auto makers are investing over US$13 billion in China to
    triple annual production to about six million cars by 2010.

    But executives and analysts say demand may not begin to recover until
    the second half of 2005 at the earliest as customers look forward to
    more price cuts and greater ease of imports in 2005.

    "Momentum has only been single-digit growth in recent months.
    Without more price cuts, we will not likely see double-digit growth
    again," said Wu.

    Volkswagen AG's two main ventures in China -- in Shanghai and
    Changchun -- sold about 655,000 units in 2004, after surging 36 percent
    to 698,000 units in 2003, executives told Reuters.

    A senior executive said in November that the plant had been expecting
    to sell about 360,000 vehicles in 2004.