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Drinks firms want to avoid
being sued (Agencies)
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Dutch brewer Heineken is to put labels on its beer warning customers
about the dangers of drinking too much.
The firm said every bottle and can it sold worldwide would carry a
warning pointing to a website giving information about alcohol
consumption.
UK brewer Scottish & Newcastle has already promised to put
general health warnings on some of its products.
The moves come as food and drink firms seek to avoid the huge damages
claims which have hit the tobacco industry.
The risk has encouraged many drinks companies include advice to
"drink responsibly" in their advertising.
Heineken is at pains to
point out that what customers do - and how much they choose to drink -
is up to them.
But it also says it acknowledges that it has a part to play in
"educating" drinkers about what they are doing.
"Whilst consumers are responsible for their own drinking
behaviour, we are nonetheless committed to help remind and inform
consumers about responsible drinking and the dangers of alcohol
abuse," said the firm's chairman, Thony Ruys.
The website so far is tailored to a US audience, since the message on
the bottle is already active there.
It includes information about recommended limits on consumption,
advice about not drinking and driving, and a quiz which tests knowledge
about alcohol.
One questions asks whether strong coffee - or a whipped egg - can
help speed up the breakdown of alcohol.
The answer, it says, is that neither will.
But it also asks what positive health effects alcohol can have,
suggesting that "responsible consumption" can bring a lower
risk of heart disease. |