It's
cocktail hour in Rome's posh shopping district, but women at one trendy
bar are trying a new kind of aperitif: perfume.

"This is a fresh mix of mint, lemon and basil," the barmaid
explains as a well-heeled client sniffs at the perfume sample offered in
a kind of champagne glass.

Welcome to "L'Olfattorio," Rome's one-of-a-kind perfume bar
a couple of blocks from the fashionable Spanish Steps, where women and
men test scents for free.

The bar boasts a wide range of perfumes, especially from small,
exclusive French perfumeries like L'Artisan Parfumeur, and more than 200
essences or raw ingredients used in free perfume "tasting"
courses.

"We're trying to promote a kind of perfume culture that is
founded more on smells than on brand names and marketing," the
barmaid, Stefania Zuccotti explains.

Perfumes are displayed on steel shelves according to the kind of
scent, be it fruity or flowery or like wood or leather.

There is one small catch.

The bar, created by perfume importer Cithera, only displays the
perfumes. Barflies drunk on the heavenly scents are sent away with a
list of the stores at which they can buy them.