一项行业调查发现,去年网上销售跃升,达到了远好于预期的51%的增幅,所有在线零售商首次获利。这意味电子商务处于持续回弹的态势。 据全美零售商联合会(National Retail Federation)下属的网站Shop.org和研究机构Forrester Research对全美150家大型零售企业的年度调查显示,去年旅游类的交易活动猛增,在线销售飚升至1140亿美元,超过了预测的960亿美元。
在线零售商2002年销售额为760亿美元,总体处于盈亏平衡状态。
Online retailers collectively made a profit last year for the first time as sales jumped a better-than-expected 51%, in a sign of continued resilience in e-commerce, an industry survey found.
Online sales surged to $114 billion last year, surpassing forecasts of $96 billion, fueled by the travel category, according to an annual survey of 150 retailers conducted by Shop.org, the online arm of the National Retail Federation, and Forrester Research.
The online retailers broke even in 2002 as sales totaled $76 billion.